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Telstra

Delivering a 9-day national brand refresh, in full.

Telstra engaged CFM to relaunch SKUs and refresh displays across 5,000 retailers, requiring full stock removal, recycling, and POS installation — all within nine days.
Team member using tablet to manage retail display
Retail staff member merchandising sim card display in store

Challenge

Replace and refresh all fixtures nationwide under tight timelines.

Solution

We activated 450 merchandisers through a national field team, supported by integrated logistics and live compliance tracking.

Results

  • 5,004 stores completed in 9 days
  • 75 % completed in 4 days
  • POS update 98 % compliance
Team member merchandising mobile phone display in store

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