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Oral-B, Olay & Fairy

Bringing everyday brands to life through expert in-store engagement

CFM delivered a national Brand Ambassador program for Oral-B, Olay and Fairy, creating meaningful in-store interactions that increased awareness, education and conversion across key retailers.
Brand ambassador presenting Olay product
Brand ambassador engaging shoppers at in-store activation stand

Challenge

The brands needed knowledgeable, trusted representatives to educate shoppers, demonstrate product benefits and influence purchase decisions in-store.

Solution

We recruited and trained Brand Ambassadors with strong product knowledge and customer engagement skills. Deployed at peak trading times, ambassadors delivered demonstrations, answered questions and supported retailers to maximise impact.

Results

  • Strong customer engagement across multiple brands
  • Increased product understanding at point of sale
  • Improved conversion through informed, confident purchase decisions
Brand ambassador engaging shoppers at in-store activation stand

Ready to make things happen in retail?

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