Bringing everyday brands to life through expert in-store engagement
CFM delivered a national Brand Ambassador program for Oral-B, Olay and Fairy, creating meaningful in-store interactions that increased awareness, education and conversion across key retailers.
Challenge
The brands needed knowledgeable, trusted representatives to educate shoppers, demonstrate product benefits and influence purchase decisions in-store.
Solution
We recruited and trained Brand Ambassadors with strong product knowledge and customer engagement skills. Deployed at peak trading times, ambassadors delivered demonstrations, answered questions and supported retailers to maximise impact.
Results
Strong customer engagement across multiple brands
Increased product understanding at point of sale
Improved conversion through informed, confident purchase decisions
