Zooper Dooper

Delivering sustained growth through high‑impact displays

Working with Zooper Dooper during peak summer, our field team delivered standout execution that drove consecutive years of double‑digit growth. By amplifying high‑impact secondary displays and strengthening in‑store compliance, we increased visibility, availability, and conversion at the moment of purchase.

Challenge

Zooper Dooper needed to maximise performance during the most competitive period of the year. The brief was to lift off‑location visibility, improve ranging and stock readiness, and ensure consistent execution across a large retail network, while standing out in a crowded impulse category.

Solution

We implemented a focused field strategy designed to win space and drive results at store level.

Our approach combined targeted pre‑sell activity to secure prime secondary displays, with disciplined in‑store execution to maintain visibility throughout the season. A structured store incentive program boosted engagement and momentum, while additional store visits ensured compliance, stock weight and display standards were met ahead of peak weekends. Leaderboards and team performance tracking helped build energy and healthy competition across the field team.

Results

Near‑perfect compliance on primary displays across the network
Secondary displays maintained in‑store for extended periods
Significant uplift in stores achieving secondary display execution
Strong incremental sales driven by additional in‑store orders
Sustained double‑digit growth delivered over three consecutive years

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